Explain why strengths are more important than weaknesses in strategic planning.

4-7 Explain the concept of factors being “actionable.”.

4-21 Explain why communication may be the most important word in management. What do you think is the most important word in marketing? In finance? In accounting?

4-30 Even though planning is considered the foundation of management, why do you think it is commonly the task that managers neglect most?

4-39 Explain how you would motivate managers and employees to implement a major new strategy.

Part 2:

5-4 Identify and discuss three common ways to build capabilities internally.

5-20 What conditions, externally and internally, would be desired or necessary for a firm to diversify?

5-32 Are hostile takeovers unethical? Why or why not?

5-37 Compare and contrast financial objectives with strategic objectives. Which type is more important in your opinion? Why?