Research on a firm in the automotive industry like before and how it enters a developing economy such as
China or India or Brazil and cooperates with one or more third-party complementors. You must include at least
one complementor originated from the developing economy. Depends on the research, you don’t need to stick
to BMW this time.
key concept: complementor,value chain analysis, value creation, Vrio Model, competitive analysis,
coopetition, two sided platform, Digital Market, Platform Strategy, Two-sided Market, Multisided
Platform,Ecosystem strategy, Globalization, Global Strategy. See attached materials for more details.
There’s a need to apply the concepts from course materials rather than just mention it.