10 Trends Driving the Future of Marketing

An article by marketing expert and author Daniel Newman on the future of marketing, "10 Trends Driving the Future of Marketing," identifies ten trends he sees impacting marketing in the future (although he does not define the time frame for "future" in the article).
Which of the ten trends identified by Newman do you believe will have the greatest impact on the industry in which you work (or if not working currently, marketing in general)? Explain why this trend will be so instrumental to the practice of marketing.
http://www.forbes.com/sites/danielnewman/2015/04/14/10-top-trends-driving-the-future-of-marketing/